In Seven Words in the News:

Edens is partnering with retail tech platform Guesst to debut a retail collective in Washington, D.C. The space was curated by designer Michele Varian, with works by fashion designers, artists, and high-end art, home and lifestyle brands. The space, 1,500-square-feet, will open at 1268 4th Street NE. 

-        Business of Home   || News Digest 

Called In Seven Words, the store features categories such as fashion, home, art and literature, along with a roster of community experiences. The shop is adjacent to the new La Cosecha marketplace, which celebrates contemporary Latin American culture. Edens, the dominant property owner in the Union Market district, unveiled the 20,000-square-foot Latin American market last summer. “We know the future of retail is about human engagement and meaningful storytelling,” said Jodie W. MClean, ceo of Edens. “The In Seven Words concept will help us thoughtfully tell the stories of our retail partners and their purpose. Enriching our community is at the core of everything we do.”

-       WWD   || Business | Retail 

“This is a path for sustainability,” says Varian, who describes the platform as a facilitator between brands and retailers.”

“If we don’t give access to everybody, our world is going to get really boring. It’s like going to a museum,” says Varian of walking through the curated space. “It’s a place of discovery. It’s a place of stimulation.”

-      Washingtonian  || Design & Home | Shopping 

“Inspired by the urban legend about Ernest Hemingway writing six-word stories, the crew from Union Market developer EDENS realized that two of their favorite slogans contained seven words: “Our work is bigger than real estate” and “We are in the business of humanity.” In a nod to Hemingway, the store will ask participating brands to provide a seven-word mission statement that sums up their spirit, almost like what you’d find on display next to a piece of art.” 

-      Washingtonian  || Design & Home | Shopping 

Guesst cofounder Michele Varian, a jewelry, home furnishings and lighting designer with a store in Manhattan’s SoHo, is the inaugural author. She merchandised the store based on the seven words “Bringing Compelling Stories from SoHo to D.C.”

Varian will feature her own products along with jewelry from a dozen different designers, including two collections from long-time employees: Hayley K.S., Hayley Schlesinger’s understated and elegant line, and Labulgara, an edgy collection by Nadia Todorova. Southwest art specialist Viavi Gallery, Numbskullduggery ceramics by Polly Yates, Museum Mile Art Ceramics, Johanna Howard Home and Welden handbags will be featured, among others. The store will make use of Guesst’s platform, which facilitates sales transactions, payments, inventory tracking, data reporting and automating the operation for Edens and the brands it partners with. 

-     WWD   || Business | Retail